Rockstar Energy Open
XR Video Booth

Rockstar Energy wanted an activation that went beyond a photo op. The goal: a fully self-contained XR studio inside a shipping container — cinematic camera capture, green screen keying, Unreal Engine environments, controlled lighting, a streamlined guest flow, and instant video delivery.

Left Blank designed and built the technical backbone: the capture workflow, Unreal Engine integration, control systems, kiosk interface, and delivery pipeline that made the experience production-ready for a high-traffic live event.

The Challenge

Most experiential vendors can't handle hardware, software, and creative in house. This project needed all of the above, tightly integrated:

• Professional-grade real-time keying and compositing
• An operator interface simple enough for field staff
• Automated recording, rendering, and content delivery
• A system stable enough to run all day in a shipping container
• Remote monitoring and support across tour locations

No existing product fit the requirements. Left Blank designed and implemented a dedicated system.

What We Built

Virtual Production Core

At the heart of the booth is a compact virtual production stack built for live use:

• Professional camera and green-screen workflow
• Hardware-based keying for clean subject separation
• SDI capture into Unreal Engine for real-time compositing, branded environments, and on-screen UI overlays
• OffWorld Live (OWL) for automated viewport capture and media output

Operator-Friendly Control

The booth needed to be run by show staff, not engine programmers. We built:

• A Tauri/React kiosk app for selecting scenes and triggering recordings
• Controls wired into Unreal's Remote Control API and Level Sequences, exposing high-level actions like start/stop capture, scene changes, and timed cues
• Integrated guest email/QR collection, so clips could be delivered without manual file handling

Lighting & Atmosphere

To make the experience feel like a live music video, we synchronized the virtual and physical worlds:

• Controlled lighting using Unreal's DMX plugin and QLC+

Recording, Rendering, Delivery

The system captured, rendered, and delivered content end-to-end with minimal operator involvement:

• Unreal → OWL → automated file output with predictable session naming for each guest
• A custom-built XR API handled the delivery workflow, running both locally in the container and in the cloud
• Caddy and Cloudflare provided secure public endpoints for sharing and playback
• Tailscale enabled remote monitoring and support during the activation
• A public-facing frontend delivered personalized clips directly to guests

Built to Tour

Beyond the first activation, the booth was designed as a repeatable touring asset:

• Remote access for consistent operations anywhere in the world
• Auto-restart configuration for all critical components
• Clear wiring, packing, and operator checklists to hand off to production teams
• Multiple “Test Light” runs in pre-production to shake down the system before its first live deployment

Results

Across the first two days of activation, the booth proved both technically reliable and genuinely engaging:

• 400+ participants experienced the booth
• 87% send rate — guests who asked to receive their clip
• 60% click-through rate on delivered clips, well above typical experiential benchmarks
• Brand ambassadors ran the booth from the kiosk UI with no Unreal Engine knowledge
• The content pipeline captured, composited, rendered, and delivered clips automatically

Why It Matters

This project reflects what Left Blank does best: full-circle engineering for media-heavy, live event experiences.

Camera → Unreal → lighting → kiosk → backend → delivery — all functioning as a single, reliable system that creative teams and event operators can rely on.