What We Do — 03
Things are stuck. You need movement.
Senior engineering leadership for stalled products, inherited systems, and the work nobody else can scope.
This is for you if
- You inherited a codebase nobody fully understands.
- A critical project has stalled, and you can’t tell why.
- You need a plan before you can hire, fund, or commit.
- You’re operating in a regulated or high-stakes environment where mistakes are expensive.
- You need senior judgment now — not another pair of hands.
How we work
When we get introduced to clients with existing systems, a common thread is the same three words: things are stuck. A product that won’t ship. A system that’s become too risky to touch. A team that’s busy but not moving. The instinct is often to throw another developer at it. That rarely helps, because the problem usually isn’t capacity — it’s clarity.
So we do the unglamorous part first: figure out what actually exists, make sense of it, and turn that into a plan people can act on. Then we create movement — sometimes by building, sometimes by leading, sometimes by killing the thing that was never going to work. This is closer to staff engineering and fractional technical leadership than it is to staff augmentation. The deliverable is momentum.
Proof
Shipt — Bundle Shopping Architecture
We led the engineering effort to move Shipt from single-order shopping to “bundles” — one shopper fulfilling multiple orders, for multiple members, from multiple stores in a single trip. The work spanned the shopper app, member app, and both backend APIs over roughly two years: a core-model rework, not a feature.
Regulated & high-stakes environments
We’ve done this work where mistakes carry real cost — urgent-care EMR integrations (Athena, Epic, eCW), AI decision-support tools, and the SOC2-adjacent operational discipline that regulated systems demand. We don’t lead with healthcare as a specialty; we mention it because it’s proof we can be trusted with systems where “move fast and break things” is not an option.
Fractional leadership & the long tail
Fractional CTO engagements, cloud migrations (and the occasional migration back), greenfield builds, brownfield rescues, and more agency work than we can count — eight years of being the person a team calls when they need someone to make sense of it.
Let’s talk
If something important is stuck and you need a clear-eyed read on what to do next, that’s the conversation we like best. No pitch — just a plan.
Let’s talk →